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💜 Dare to Violet: Colour that speaks volumes without compromise!
La Riche Directions Violet Semi-Permanent Hair Colour offers a long-lasting, vibrant violet shade with a conditioning formula that nourishes hair. Free from ammonia, peroxide, and PPD, it’s ideal for chemically treated hair and allows creative mixing for custom colours. This 88ml cream tub delivers salon-quality results without damage, perfect for millennials seeking bold, healthy hair transformations.




| ASIN | B00155XB82 |
| ASIN | B00155XB82 |
| Batteries | 1 A batteries required. |
| Benefits | Offers adjustable shade to hair with semi-permanent coloring |
| Best Sellers Rank | 10,735 in Beauty ( See Top 100 in Beauty ) 93 in Semi-Permanent Hair Colour |
| Brand Name | Directions |
| Colour | Violet |
| Container Type | Bottle |
| Customer Reviews | 4.3 4.3 out of 5 stars (18,368) |
| Customer reviews | 4.3 4.3 out of 5 stars (18,368) |
| Department | womens |
| Full Cure Time | 15 Minutes |
| Global Trade Identification Number | 05034843001110 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Included Components | La Riche Directions Unisex Semi Permanent Hair Colour, Purple, Pack of 1 (1 x 88 ml) |
| Is discontinued by manufacturer | No |
| Item Form | Cream |
| Item Weight | 132 Grams |
| Item model number | 4205 |
| Manufacturer | La Riche |
| Manufacturer | La Riche |
| Manufacturer Part Number | 4205 |
| Material Features | Hypoallergenic, Ammonia Free |
| Material Type Free | Ammonia Free, Paraphenylenediamine Free, Peroxide Free |
| Model Number | 4205 |
| Number of Items | 1 |
| Product Dimensions | 5.5 x 5.5 x 7 cm; 132 g |
| Recommended Uses For Product | Hair Coloring, Hair Conditioning |
| Set Name | Single |
| Suitable Hair Colour | Violet |
| UPC | 787734220187 880147825052 |
| Unit Count | 89.0 millilitre |
R**T
Delicious shades
Pleasant vegetable based semi-permanent hair dye. Easy to apply. Beautiful shade with depth & shine. Shade can vary depending how long it is left on the hair. Conditions the hair, so can be applied frequently without fear of damage. Does ‘bleed’ when hair is washed for the first week after application, so avoid white towels! Have used this product for a decade in various colours & it never disappoints. Superior to most other semi-permanent products.
S**M
Great product last long
Love it the colour was amazing I received alot of compliments
A**R
You do not need bleach. 😀
I bought this for my wife, this is her review. Really, really pleased with this colour. I like to colour my hair a very deep black but I find they fade quite quickly and I was doing it every other month which was starting to damage my hair, so I got the ebony to try, when I opened it I was a little worried, I like the blue black type colours and this looked a sort of reddish dark brown colour, when on though (or on your skin or any other surface) it's more of a blue black. I didn't bleach or pre lighten my hair, it was already dyed black, I used two tubs to completely cover my bra strap length hair although I think for reapplications it will only need one, one and a half at most, my hair was washed and towel dried, and I left it on for about two hours. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. I also had plenty of bleach on hand as this really stains your bath and sink. If you do get it on your skin get it off quickly and it doesn't stain then. The colour is amazing, I'm really pleased with it, I wanted a really Deep black like the pictures of really classy forties film stars, but without chemicals and this is it, my hair is soft and shiny after using too. I will say make sure you rinse it all out properly as I had to go back and do it again as I could feel it still in my hair as I was drying it. It really is worth the extra effort it looks and feels great and you don't have to bleach to get it right. I will admit my scalp is a little blue but that's a small price to pay for the colour I want without the damage, and it hasn't stained my pillow like other reviewers have mentioned, I think they haven't rinsed properly. I'm now thinking of mixing the ebony and midnight blue. Will update as to how long its lasts before needing reapplication. UPDATE: After four boxes of hair colour remover my hair was almost my natural dark brown, I have just applied one tub of midnight blue mixed with a little conditioner, I put it on dry hair and left it on for about two hours and I am sooooo pleased with the result. Its a very dark subtle blue, it almost looks black at a distance then you see the blue as you get nearer, under the light the blue is much more obvious but still subtle. Before deciding to try this I had also had a go at mixing a full pot of ebony with three quarter of midnight blue and got a gorgeous intense blue black. You can experiment with these colours and you don't need bleach.
E**E
Great colour. Bad colour bleeding!
I used Rubine mixed with a good dollop of Rose Red. My hair is light brown with very light blonde natural streaks and I have bleach on my lengths. I like Directions and Crazy Color for fun colour changes. I find Directions less runny, so chose it this time for a messy red colour change! Easy to apply. I do it on damp hair with gloves, like applying a thorough conditioning mask, just because I hate messing about with brushes etc. I combed it through and piled on top my head and out a shower cap on. Left for about half an hour. I got a lovely shiny rich burgundy on the light brown parts and bright, deep fuchsia on my bleached lengths and lighter bits. HOWEVER, the water NEVER ran remotely clear and the colour was coming off on everything...clothes, bedding, face. Despite liking the colour I washed it about 8 times over a few days with dandruff shampoo to try and get the excess leaking colour off (maybe used too much colour? 🤷🏽♀️). The darker parts have faded a fair bit, and the excess dye on my scalp has gone, the ends remain vibrant fuchsia. The transfer of colour has stopped a bit, but I still get some staining on clothes and bedding and the water is bright pink when I wash my hair. So, the colour and shine is gorgeous. I got a nice even result (I knew my bleached ends would be mega bright of course) However, I could only whole heartedly recommend if you never a) ☔ get caught in the rain b) ⛹️♀️work up a sweat c) 🏊♀️ swim d) like nice bedding. At the moment I have to carefully choose my clothing and activities! It's worth saying that most of this excess colour is probably coming from my bleached lengths as it's more porous of course, and if your hair is all previoisly undyed it probably won't be quite so dramatic. The dye does come off fairly well from most things btw, eventually, but don't risk your best white anything for goodness sake!! If you don't go into the great outdoors/swim and never intend on getting sweaty, then no problem! 😉 Please tap "Helpful" ⬇️ if my review has been useful or interesting. Thank you! 🙂 Makes me feel I'm not completely talking to myself here 😂 All my reviews are genuine and I always update them if I have any issues further down the line with the item. Consumer power! 💪How do we know if something's any good unless genuine people leave reviews?
B**S
Love this dye
I have been using Rubine for 3 years now (and dying my hair unnatural colours for 28 cough*) and it’s the best one I’ve used (and I’ve used a lot!) , doesn’t dry the hair out, doesn’t stain the bath after rinsing and if you wash your hair once a week it lasts for ages, I will say that the photo shows it on bleached hair, the picture for the colour shows a deep purple colour but it isn’t, it is luminous pink! Photo shows it freshly died on faded bleached hair, it fades to a nice light pink unlike most that make you look like a fruit salad sweet where they fade to yellow, so even when it’s washed out it still looks nice, somethings I think it get more compliments when it need redoing that when it’s freshly done! I have thick shoulder length hair and the little pot is enough for my whole head, it goes so so far! If you’re hesitant, just go for it! It’s only hair, I’ve also used the white too that works so well on bleached hair. Just a great dye all round, never use anything else now.
R**Y
I'ts a must have. I love this color and La Riche is the best.
F**A
Bel colore, scarica meno del fratello stargazer e ottimo prezzo
K**U
Bon produit, le couleur est conforme à celle que j'ai acheté, livraison en une semaine et demi vraiment parfait ! Rien à dire.
D**E
Ce produit aide à couper le jaune d'un cheveux décoloré.
I**A
Genial!!! De los mejores tintes fantasia, dura mucho. Lo mezclé con apricot para avivar my tono pelirrojo naranja y al primer aclarado quedó muy rojo y flúor, obviamente, pero a los siguientes lavados quedó un tono ginger con un toque coral precioso y que no parecía color fantasía para nada. Además el tono cobre naranja se mantuvo bien durante unos 6-7 lavados. Me aguantó mucho más este tinte fantasía que el igora royal 8.44 que me echaron en la peluquería tantas veces. El igora se va en 2 lavados, literal, y me quedo rubia.
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